20+

Projects success rate 99%
Google UX Design Certified Professional
About Me

Hi, I’m Sophia Kim, passionate about Brand and UX design

The most powerful experiences aren’t just seen—they’re felt. From products to services, I design interactions that transform the ordinary into something unforgettable.
With a background in Industrial and Service Design, I connect people, systems, and technology to craft seamless, intuitive experiences. My work spans engineering, fintech, and healthcare, solving complex challenges with insight-driven design.

Experience

My Design Journey

Unity Health Toronto / MyEndo
UX Lead
March 2024 – Present
Freelancer
UX/Brand Design Consultant
June 2020 – Present
Dabang
Senior Product Designer
January 2022 – February 2023
Onikon
Brand Designer (Contract)
April 2021 – October 2021
Finhaven
Product Designer
October 2019 – June 2020
SUM Engineering
Product Designer
March 2016 - July 2018
How I Work

Work Process

01

Understanding & Research

Conduct user interviews, surveys, and market analysis to deeply understand the problem space and uncover key insights.

Ideation & Co-Creation

Facilitate design sprints, workshops, and service blueprinting to collaboratively generate and refine innovative ideas with users and stakeholders.

02
03

Prototyping & Validation

Develop wireframes and interactive prototypes, conduct user testing, and iterate based on real feedback to validate and improve the experience.

Implementation & Impact Evaluation

Monitor how the service or product performs in real-world settings and leverage data-driven insights for continuous improvement.

04
reviews

What My Peers Say

Nicholas Chappel
Operations Manager | Product Manager
“I have worked with Sophia on multiple client projects where she provided UX/UI and design services. Her work consistently meets a high standard—clean, functional, and always focused on user needs and business goals.
She approaches problems with a strong balance of design thinking and practical execution, and she’s been able to quickly understand client requirements and translate them into intuitive interfaces. Her ability to iterate based on feedback without compromising quality has made her a reliable asset to the teams we've worked with.
I recommend her without hesitation to any team looking for a UX/UI designer who delivers excellent results and a collaborative process.”
Arpit Bhatnagar
Sr. Manager, Strategic Financial Analysis
“Sophia is a smart professional with a gifted design sense and the ability to translate client requirements into valuable products. During her stint at Finhaven, she effectively collaborated with different teams to deliver a well designed corporate website. She was meticulous with her work and provided deliverables on timely basis. Throughout our interactions, she was always cheerful and communicated well. She will certainly be a valuable addition to any team and a great coworker!”
Tajinder Singh Minhas
Solutions Architect
"It has been great working with Sophia. She is an amazing designer and really brings out the ideas for the projects in the designs. She has good research skills, include every detail and provide different options to choose from when working on a project. Her knowledge of different tools and delivering the projects in tight timelines are amazing. Her designs are trendy, with her own creativity, always fresh looking. She is a team player, always fun to be working with her. She behaves very calmly under stress situations and adheres to the team values."
Karen Lo
Principle UX Product Designer
“She is great to work with, very collaborative and open to hearing other's ideas or suggestions. She takes a serious approach to design and considers the context where the product / app will be used. She asks the necessary questions to clarify business goals and user goals. Her UI design is neat and visually balanced with a subtle splash of creativity.”
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